Welcome to AdFails. We feature brand failures that you can learn from or just be entertained. Your choice.
Years ago I launched MarketingToday, a publication that covered marketing trends, studies and best practices that was recommended by universities like Havard, Yale, Princeton, Wharton, Northwestern University, University of Chicago…business publications like Inc, Entrepreneur, Folio, etc. and quoted and/or praised by well-respected marketers like Philip Kotler, the father of modern marketing, and Seth Godin.
AdFails operates on the opposite end of the spectrum. Worst practices. But don’t think that worst practices and failures are not just as important as best practices, they are. Studying mistakes — or fails — and building what is learned into marketing and PR programs and campaigns can be invaluable. And let’s face it, the fails also often have an entertainment factor to them not found with best practices. If you’ve worked in the world of marketing and PR for several years or more, you certainly have your own mental list of fail experiences. One of the features AdFail’s will be launching in 2020 will be the opportunity for you to submit your own fail experience — and have it published anonymously if you prefer.
But we aren’t writing AdFails only for pros, we want it to be entertaining enough that non-marketing and PR pros will share it with their friends and family.
Sincerely,
Peter DeLegge
AdFails / MarketingHire / MarketingToday
